PECO ENERGY

Shining Together

In 2023 I had the opportunity to work on PECO’s rebrand campaign during my time at Tierney Communications. Prior to Tierney’s internal creative team working on the project, our company had outsourced the initial CGI and Animation work to a freelance Philadelphia based team. Once a lot of those assets were put together, our two person animation team was tasked with continuing PECO’s new brand identity by utilizing those outsourced assets, as well as creating new assets and animations from scratch.

Reliability Campaign

These four social posts I fully 3D modeled, textured, rigged, and animated in Autodesk Maya to be used across various social media platforms; primarily Facebook, LinkedIn, and Instagram.

This campaign was aimed to spread PECO’s reliability within local communities.

Energy Saving Revamped

This was a remake of an old PECO campaign that needed to be reskinned with the new Shining Together look.

Much like the four previous social posts, I am responsible for all 3D modeling, texturing, rigging, and animation seen in these advertisements.

This campaign was made to remind customers to save their money by saving our energy.

Energy Saving Campaign Original

Here you can see what the Energy Saving social media posts originally looked like.

At the time, our animation team was larger and these social posts were split amongst all of us. This was the animation I was responsible for.

Using After Effects I animated 2D assets that were put together by one of our graphic designers.

Shining Together
Dilworth Park, Philadelphia

I worked closely with my fellow motion graphics designer on a small team of two to adjust broken assets, rigs and textures on outsourced 3D Models and Characters to create this Dilworth park ad.

Our turn around on this project was tight, and in less than a week we were able to put it all together.

For this part of the Shining Together project I had to quickly adjust to working in Cinema 4D and retexture, rerig, and animate the PECO character models. I was also tasked with 3D modeling the mini plane seen in the final city scape.

Even though this project was rough (and we ran into a variety of baked-in technical issues) I am still proud of what we were able to accomplish in such a short amount of time as a team of two.